Audi A4 Marketed Using Hi Tech Promotional Tool

Audi is marketing the new Audi A4 model through a new hi-tech promotion tool. Audi sources said that free plug-in memory sticks that contain five minutes of video and interactive content are being freely distributed. The memory stick can be plugged into any computer USB port.

The content includes design and engine features of the the Audi A4. Mark Hawkins, COO of twofourtv, the agency that developed the promotion, stated: "Branded with Audi, the USB stick extends brand values over a new platform, re-enforcing Audi's reputation as the most innovative car brand."