Decline in 2004 Audi Sales Reported

2004 year-end sales reported by Audi of America, Inc. disclose a decline in sales of 77,917 vehicles compared to 2003 sales of 86,421 units, a difference of 9.8%. 2004 highlights include the continued sales success of the Audi A8 with 2004 sales of 5,943 cars, a 45.3% increase over 2003 Audi A8 sales of 4,090 cars. In 2004, Audi added two new A8 models, an A8 model with normal wheelbase and a 4.2 liter V8 engine. The other new model was the A8 L W12 flagship with a W12 engine that produces 450 horsepower.

Additionally, for the month of December, Audi reported that they sold 7,650 cars, representing a 15.8% decline compared to the December 2003 record sales of 9,084 units. The Audi Certified Pre-Owned business program increased sales in 2004 with December total sales of 2,089, a 22.8% increase over December 2003 sales of 1,701 vehicles. Audi Certified Pre-Owned sales for 2004 totaled 24,821, a 20.7% increase over 2003 Audi Certified Pre-Owned sales of 20,558 units, the company reported.